Talcum Powder Linked to Deadly Cancers in Women


For more than a century, Johnson & Johnson marketed its fresh smelling Baby Powder, Shower to Shower body powder and other talcum-based powders as safe, even for infants.  For generations, parents have used baby powder in caring for their babies and women were told, both through word-of-mouth and by Johnson & Johnson’s advertising, to sprinkle talcum powder on their genitals to keep them fresh and dry.

Johnson & Johnson’s marketing targeted women specifically as far back as the 1980s when women were told through catchy jingles “just a sprinkle a day keeps the odor away” and reminded their bodies don’t just perspire “under your arms.”

In more recent years, Johnson & Johnson specifically targeted black and Hispanic women – and even distributed samples through churches and beauty salons in black communities.

All of this time, Johnson & Johnson knew that studies from as early as the 1960s showed a concerning link between talcum powder and ovarian cancer.  Now, more than 16,000 women across the country have filed suit against Johnson & Johnson claiming the pharmaceutical giant failed to warn the public about the dangers of using talcum powder products.

Talc is a mineral that is naturally occurring and often is found in the same areas as asbestos.  The lawsuits allege that talcum powders contain asbestos, which is a known carcinogen.  When it is used on a woman’s genitals, talc particles can migrate from the vagina to the fallopian tubes and ovaries.  There, the talc particles become trapped and inflamed.  Eventually, they can lead to cancer growth.

While Johnson & Johnson has continued to deny the link between its talcum powder products and cancer, volumes of studies linking talc to ovarian and fallopian tube cancer have accumulated.  Finally, in 2020, Johnson & Johnson made the decision to pull its talcum powder products from the market, citing decline in sales.

If you have been impacted by Johnson & Johnson’s talcum powder products, please contact us for help.  Jenn has focused much of her career on cases impacting women.  She understands the individual attention cases like this require.